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Successful first sales training on Wet & Dry Pet Food
25th and 26th September 2019 - Galliera Veneta (PD), Italy


On 25th and 26th September 32 sales representatives from around the globe participated in the first sales training on Wet & Dry Pet Food organized by the GEA Learning Center in the training center of GEA Pavan in Galliera Veneta, Italy.

“Pet Food is a growing market and that should be…”, states Klaus-Rudolf Raths, integration manager at GEA Pavan.

Because GEA can offer GEA machinery for both Wet and Dry Pet Food solutions, this market is an opportunity.

In the course of the 2 days the team created a synergy between the colleagues from GEA Pavan providing extruding, drying and packing technology and the colleagues from GEA Food Solutions providing meat treatment and food processing technology.

The interactive program resulted in concrete action plans for the selected target countries including joint customer contacts and visits.

As Preben Larsen, R&C Sales manager NAM states: “The training program was excellent as it had a good balance of technical presentations and good interaction regarding group-work and what is going on in our market around the world.

I am very excited about getting started on this Pet Food approach as there definite a need as the market is predicted to be growing for the next 4-5 years, so let the GEA Team be ready for all these great opportunities.”